Put The What In Your What?! - The Number One Thing Your Marketing Is Missing…
I see it all the time. ‘My marketing is missing something’, ‘I’ve tried everything’, ‘It must be the algorithm’.
Whilst social media changes quicker than the wind, that’s not the reason your marketing isn’t achieving what you want it to.
What’s the number one thing your marketing is missing?
Soul. You need to put the soul back into your marketing.
“The what in my what?!” Let me explain.
Marketing Soul (Noun) Meaning: 1) The fire in you that got you started, keeps you going, and makes you different. 2) The reason your business is going to work.
Synonyms: USPs, passion, drive, authenticity, sense of identity
Why your Marketing Soul is the number one thing your business needs!
Everyone’s industry is saturated. Can you think of a business where they are the only one selling that particular product or service? No, me neither.
This can be seen as negative but it is the exact way you get your marketing to work.
Hear me out...
With an overpopulated market, comes generic marketing techniques. The type of hard selling, annoying, overused content that needs to be put to rest. Since the pandemic, and the amount of time we all spend online only going up, we can all see straight through these marketing techniques and it’s soul sucking.
Your Marketing Soul is your secret ingredient to your marketing recipe. Only you have it and only you can use it. How? Because marketing success comes from promoting what YOU do and how that's beneficial to YOUR people. Others can’t compete with that. That’s the beauty of true authenticity and marketing done well.
Here at Soul Create, I work with you on discovering your Marketing Soul and making it work for you.
Our first meeting is all about you and your business - Why you do it, what made you start, what’s your ‘Why’ besides making money?
From this, I’ll create and implement bespoke marketing strategies that achieve your marketing goals, whilst building an authentic brand that represents you.
When your marketing is in alignment with you and your business, that’s when it resonates with people, builds trust, loyalty and gets results!
Do we sound like kindred souls? Get in touch to find out more and we can grab a drink.
If you’re still deciding and want to do a bit more digging, join our mailing list and become a Souldier of your business with our monthly hacks, tips, hilarity and soul food.
Bye for now.
G
